Mobile advertising – is a new channel of communication, stadily gaining popularity with a colossal audience: according to the forecasts of the GSM Association, by 2013, the number of connections will grow to 6 billion.

In Russia, according to AC&M Consulting, in December 2010, penetration of cellular communication was 151% or 219.3 million connections (in Moscow and Saint-Petersburg penetration of cellular communication is more than 200%).

Such an unprecedented wide coverage makes the mobile environment very attractive to marketers. And the promising prospects of mobile advertising has made the largest internet companies and advertising agencies to join in the race for dominance in the mobile environment, and brands of the world are experimenting with new media potential.